The Breeze Blows Strong by Qiandao Lake; A Dual Celebration Marks a New Journey.
As the clear waves of Qiandao Lake reflect the warm golden autumn sun, a brand celebration spanning half a century kicks off here. In October, Lavor, a leading Italian brand of cleaning equipment, reaches a dual milestone: The 50th anniversary of its headquarters' establishment and The 20th Anniversary of its branch factory in China. Dealers from across the country and Asia gather by Qiandao Lake to reminisce about the years of in-depth development and jointly map out a blueprint for the future.
Half a Century of Craftsmanship: From an Italian Workshop to the Global Stage.
Rewinding the clock to 1975, founder Giancarlo Lanfredi embarked on Lavor's entrepreneurial journey in Italy. Initially focusing on core businesses such as high pressure washer pumps, Lavor gradually grew into a benchmark brand in the global cleaning equipment industry, driven by its relentless pursuit of quality. Today, Lavor is part of Comet Group and it's product portfolio covers a full range of categories, including high-pressure washers, vacuum cleaners, scrubber driers, sweepers and steam cleaners. Whether in daily household cleaning or professional commercial scenarios, its products combining "Italian design aesthetics and robust performance" are widely visible.
Over the past 50 years, Lavor has always taken innovation as its engine, continuously investing in R&D to create safer and more user-friendly cleaning solutions. From the technological breakthrough of the first-generation high-pressure washer to today's energy-saving products integrated with environmental protection concepts, each iteration has confirmed the brand's original aspiration of "making cleaning more efficient and eco-friendly". This deep-rooted craftsmanship has also laid a solid foundation for the brand global expansion.
Two Decades of Companion: Planting Italian Quality in Chinese Soil.
In 2005, Lavor officially established its presence in China, aligning advanced European production standards with the specific needs of the Chinese market. Over the past 20 years, the Chinese factory has not only become a key hub in Lavor's global supply chain but also witnessed the brand's in-depth integration with the Chinese market, optimizing product parameters for China's complex cleaning scenarios, establishing a nationwide after-sales service network, and launching a digital service system adapted to e-commerce channels.
"From the roll-off of the first piece of equipment to today's annual sales exceeding one million units capacity, these achievements would not have been possible without the trust of every partner," the head of Lavor China said emotionally in his celebration speech.
Lavor also unveiled its next-phase China strategy: increasing R&D investment to launch more cleaning equipment suitable for home scenarios; upgrading the dealer empowerment system to provide digital management tools and customized marketing solutions; and deepening the concept of environmental protection to reduce product energy consumption through technological innovation and fulfill the commitment to "green cleaning".
" 50 years of refining our skills in Italy and 20 years of development in China, which are just the beginning of a long journey" Lavor's Global CEO stated in a video speech. "The vitality and potential of the Chinese market are inspiring. Lavor will continue to take Italian craftsmanship as the brush and Chinese partners as the ink to jointly write an even more wonderful next twenty years."
During the dinner, lights and lake reflections complemented each other as dealers raised their glasses in a toast. This cross-border friendship and time-honed trust will eventually become the driving force for Lavor to move forward. From the foothills of the Alps to the shores of Qiandao Lake, from the original inspiration of 50 years ago to the in-depth development of 20 years in China, Lavor's story continues.
